Secondary Data were collected from published news and articles, magazines, browsing internet and research reportsChapter II : Industrial Analysis
Primary Data were collected through interviewing, distributing questionnaire and contacting by telephone. The collected data were mostly qualitative and very few however quantitative. In order to achieve the stated objectives in this project task, a survey including questionnaire and interview was held in various organizations. ~ It evaluates the effectiveness of promotional activities. ~ It differentiates the differences between public and the private firms. ~ It focuses on the present scenario of airline industries. It is hoped that the study will be highly beneficial due to the following reasons: Generally the present study is a synergistic attempt to examine and find answers to above-mentioned questions in Nepalese Market.īefore starting this report, we had the following objectives:Ī) To analyze the current situation of promotional activities done by various firms in Nepal.ī) To compare the sustainable competitive advantage between public and private firms.Ĭ) To understand the practical implications of promotional strategies in the local market.ĭ) To analyze the effectiveness of various forms of promotional methods in Nepalese Market.Į) To prepare a speculative report on how effectively business firms are able to promote their services and finally to recommend. How much budget and time effort companies put forward to highlight their product or services? How does market respond to various kinds of promotional activities? What are the implications of such strategy in the real market?
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To what extent, public and private companies are getting full fledge of benefits from it?īesides Promotional Strategy, how important is the pricing, product and distribution strategy for business to sustain for long? What are the critical factors affecting promotional activities? How important is the promotional strategy for business to sustain for long? On the basis of available information, rigorous analysis heralding upon the concept of promotional strategies, this report will be answering the following problems, Promotional strategy includes not only reduces the gap between customers and industries but also lead to substantial increase in sales. So, with the help of promotional activities, the consumers can be attracted resulting high volume of sales.
Because of massive competition, the product and services are similar and homogeneous. Today there is so much competition around the local market and international market that has forced companies to adopt efficient and effective promotional strategies. Besides, the report also deals with the pricing, product and distribution strategy in brief. It comprises of personal selling, advertising, sales promotion, public relations and publicity. As part of the function, marketing department designs promotional programs on the basis of allocated budget for the fiscal year. Promotional strategies are mainly handled by the marketing department of an organization. Today for many business enterprises, how important the promotional strategies are and how are they benefiting from this to become the market leader are clearly reported with the help of marketing research through questionnaire, interview, group discussion and telephone and other forms of secondary data sources. To understand all above mentioned said things, this report will be driving you in focusing the news, events, seminars and publicity by different domestic airlines companies as part of promotional activities in Nepal. The most useful product or service will be a failure if no one knows it is available. Promotion serves three essential roles –it informs, persuades, and reminds prospective customers about a company and its projects. However, through its promotional activities, a firm communicates directly with potential customers. The other forms of marketing mix activities of product planning, pricing, and distributing are performed mainly within a business or between a business and the members of its distribution channels. More specifically, promotion is the element in an organization’s marketing mix that serves to inform, persuade, and remind the market of a product and or the organization selling it, in hopes of influencing the recipient’s feelings, belief, or behavior.
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